Jack Daniels Sends the Most Polite Cease-and-Desist Letter Ever

Jack Daniel's Sends the Most Polite Cease-and-Desist Letter Ever

 

My good friend Matthew Revert designed the cover for this one. Check out his website.

“When Patrick Wensink was commissioning the cover for his book, Broken Piano For President, he probably wasn’t expecting a cease-and-desist letter from Jack Daniel’s Properties — the owner of the Jack Daniel’s trademarks.

Looking at the cover for the book, it’s easy to see why the Jack Daniel’s people might take issue with the design. The typeface isn’t exactly the same, but the border and presentation is a dead-ringer for the classic black label of that sweet, sweet Tennessee whiskey.

Usually when we write about trademark disputes, one party claims that another party is using its size to “bully” to get its way.

Not this time.

In what might just be the nicest cease-and-desist letter we’ve ever seen, the people at Jack Daniel’s Properties not only politely explained the situation to Wensink, the company even offered to help pay for the cost of designing a new cover.

Jack Daniel’s Properties isn’t even forcing Wensink to take his book off the shelf. Instead, the company just wants him to change the cover when it’s reprinted.”

via Jack Daniel’s Sends the Most Polite Cease-and-Desist Letter Ever.

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